How long has the company been in business? What other events have they coordinated? Find the company’s website and look for projects they have worked on that are similar to the one you need planned. It’s not necessarily a red flag if a company is new. Everyone has to start somewhere. But research the company’s background and experience.
2. A strong digital marketing presence
Conduct an online audit of potential event production companies. Look for a website, an updated blog, a social media presence, and a chance to opt in to a newsletter or a free download. Your event will need to be promoted, so it’s important the company you hire knows enough to do the same for themselves.
3. Budgeting and resources
An event production company will need to stay within the budget you set, and have the resources and connections to carry out your vision.
An event can impress and inspire those that attend, and the most memorable ones are the creative ones. Have any potential event production company provide you with a portfolio, or see if they have case studies on their website you can read.
5. Attention to detail
Everything that can go wrong won’t necessarily go wrong with careful planning and attention to detail. Ask about the safeguards they use to prevent unforeseen problems, and how they handle them when they arise.
Your event production company should be in frequent communication with you, and accessible when you need them. Ask about their turnaround time for calls and emails, and how often they check in with their customers with a status report.
8. References, testimonials or word of mouth referrals
What customers say about an event production company holds more weight than anything the company could ever tell you themselves. Look for testimonials on their website, or reviews on social media sites like Yelp or Facebook.