LIVE! Hits the Road with Scotts Miracle-Gro

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LIVE! Technologies has proudly partnered with Scotts Miracle-Gro for the production of countless National Sales Conferences and Operations Meetings. These annual meetings are crucial to the establishing the goals of each of the many divisions within the company for the next year. LIVE! has been producing all aspects of these meetings for the last several years, from set design to event branding and event production.

The Scotts Miracle-Gro National Sales Conference for this year was held at the Marriott Spa and Resort in Marco Island, Florida. The tropical locale made for the perfect backdrop for the meeting’s theme “Enhancing Green Spaces,” focusing on the benefits of incorporating Scotts Miracle-Gro products to better living and working environments. A massive main room set, a measuring a colossal 70 feet across, reflected the message of the conference by adding splashes of live vegetation to the seemingly standard event space.

The set created the ideal frame for the large-format screen that displayed branding and content graphics throughout the conference, through the use of the WATCHOUT multi-display system. The rear-projected imagery was a combination of two HD projectors, to give the Creative team a massive workspace to set the mood for the event through graphics and presentations created by LIVE! in-house. The five day conference once again went off without a hitch and was another great example of the LIVE! commitment to bring only the best in event production to our clients.

Only a few short weeks later, the LIVE! production team was on the road again, traveling to the Fairmont resort in Scottsdale, Arizona, to produce the World Class Organization conference. Although the smaller in size of the two meetings LIVE! produces for Scotts Miracle-Gro, it has paralleled importance to our client. LIVE! designed another stellar set, modeled after the “Five Pillars” that uphold the operating principals at Scotts Miracle-Gro. The “Five Pillars” are the focus of the conference and the LIVE! Creative team (in conjunction with Scotts Miracle-Gro) produced introduction videos to highlight the different categories.

Always pursuing the best solution to creating a smaller footprint and keep quality at its highest, the LIVE! audio team introduced JBL PRX612 speakers to the event. The speaker itself is small; the sound it produces is anything but. It’s compatible size is deceiving, as it is one of the most powerful speakers in the JBL PRX600 line. When the crowd needed to be energized, the audio team delivered. When a soft-spoken presenter took to the stage, those in the back of the room had no difficulty following along. It was another well-produced event that continued over multiple days, reinforcing the confidence Scotts Miracle-Gro places in LIVE! Technologies’ ability to produce top-notch events.

At LIVE! we are humbled to work with internationally recognized brands on their events and event content. When we have a client like Scotts Miracle-Gro returning to LIVE! time and time again to have their events produced, we understand it’s a reflection of our tireless efforts. We look forward to continue working with Scotts Miracle-Gro on upcoming conferences.