Arnold Sports Festival: Virtual
About the Project
The LIVE! Creative team has worked with Classic Productions, the festival promoter, to stream competitions from five stages, live throughout the three action-packed days. These broadcasts build to an evening program with interviews and commentary from stage.
With the development of new live streaming software and hardware, from leading brands, the ability to incorporate the service into our already robust production offerings was an obvious choice for the LIVE! Creative team. The Arnold Sports Festival has upwards of 180,000 visitors throughout the weekend—with the ASF YouTube channel our team has been able to increase that number by an extra 10,000–50,000 in digital attendees. The ebb and flow of the viewing audience is easily accommodated by coordinating with the in-house IP and with scalable settings available in the streaming software.