Project Description

Tech Data/Cisco: Ignite

About the Project

Tech Data Corporation is one of the world’s largest wholesale distributors of technology products, services, and solutions. Once a year, Tech Data and Cisco come together to host Ignite. This prestigious event presents a unique opportunity for select resellers to learn best practices for selling Cisco technology and to enhance their Cisco business through Tech Data.

Challenges

Create a high-end look and feel that reflects the select group of attendees

Develop a powerful method to dramatize the challenges presented in the digital economy

Use the limitations of the modest sized ballroom for general session to our advantage

Solution

Created a deeply engaging immersive experience by surrounding the audience in captivating media

Created a powerful animated opening module and presentations that highlighted the challenges of the digital economy and foreshadowed the solutions to be revealed during later presentations